The New Zealand bank built the redesign around its “It’s how we money” platform. TSB says the identity aims to feel people-first, uncomplicated and accessible. The evolution is designed to strengthen community connections, especially around its Taranaki roots, while leaving room for future development.
TSB reveals a refreshed brand identity with YS
stoppress.co.nz
TSB reveals new brand design via YS - stoppress.co.nz
YS and cultural consultancy Ira have refreshed TSB’s brand identity as part of its new platform, 'It’s how we money'.
https://stoppress.co.nz/campaigns/tsb-reveals-new-brand-design-via-ys/?utm_source=openai
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